Projects
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Step 1 of 8 · Role
Audience Gap
A brand against its competitors, inside one market: channels, keywords, pains, campaigns.
Competitor Language
The words your competitors use, next to yours. High is bad: it means you are echoing a rival.
AI visibility
How often ChatGPT, Gemini, Google, Perplexity and Claude name a brand and its competitors when buyers ask them, and what they say.
My Audience
Archetypes discovered from public signals, ICPs you shape yourself, and the documents behind them.
Admin
Everyone using Marlow — when they joined, when they were last here, and what they have built. Block someone to revoke their access.