Step 1 of 8 · Role

Audience Gap

A brand against its competitors, inside one market: channels, keywords, pains, campaigns.

Competitor Language

The words your competitors use, next to yours. High is bad: it means you are echoing a rival.

AI visibility

How often ChatGPT, Gemini, Google, Perplexity, Copilot and Claude name you and your competitors when buyers ask them — and what they say.

My Audience

Archetypes discovered from public signals, ICPs you shape yourself, and the documents behind them.

Admin

Everyone using Marlow — when they joined, when they were last here, and what they have built. Block someone to revoke their access.